Tuesday, January 30, 2007

My Blog Post Presented by YUM! Brands

- Why does Bloodhorse.com feel the need to still call Barbaro the "Kentucky Derby Presented by Yum! Brands (gr. I) winner"? I must have read 20 different publications today and all of them other than Bloodhorse skip the sponsorship reference and just call him the "Kentucky Derby winner".

I understand that marketing is important and sponsorship could be a critical revenue stream for the industry going forward, but come on, we're talking about a dead hero to many that captured America's heart for the last 8 months. I'm sure the YUM! people will understand.

- Good news for fans of the "At the Races and Beyond" radio show on Sirius Satellite Radio. In a few weeks, they will be moving from channel 125 to 126 and will no longer be preempted by English Premier League Soccer. It is always frustrating to tune in to hear horse racing talk and instead hear soccer. That sport definitely does not translate well to radio.


Anonymous said...

I agree 100%, let Churchill and anyone else who legally has to, use the brand name, and maybe occasionally in other publications, but then give it a rest!

Superfecta said...

But I love horse racing and soccer! Not that I'd like to hear a mix of them, mind you...


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